Gumtree Responsive Website

Responsive redesign for Gumtree.com

With traffic sources from mobile and tablet devices reaching over 60% in early 2014, Gumtree began the redesign and build of a responsive website.

Modern development methods have long-emphasised the importance of thorough user testing, but extensive use of public feedback throughout the wire framing, designs, beta and the incremental roll-out makes this project unique. As a design team, we analysed over 40 hours of recorded user testing and also read and collated over 8,000 feedback comments from users.

We incorporated the users in each stage of the journey such as because at the end of the process we wanted our users to feel ownership over that product that they have literally helped us to build.

We’re seeing the results of this thorough approach come through as we roll the site out: page views are up and so are replies to sellers, so we’re delighted with the results so far.

PR Coverage:

UK classifieds giant Gumtree crowdsources its redesign

http://www.v3.co.uk/v3-uk/news/2364260/gumtree-embraces-html5-to-meet-smartphone-and-tablet-demand

http://thenextweb.com/apps/2014/09/11/ebay-owned-gumtree-rebuilds-classifieds-platform-around-mobile-launches-new-ipad-app/

 

Completed whilst employed as UX Designer & Design Team Leader at Gumtree.

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